The Cost of Publishing a Book: Part 2

Yesterday, I posted about the pre-pub costs of self-pubbing: editing, cover and interior design, reviews, and online platform. Today, I'll share my experience with the post-pub costs: marketing and promotion. I get the "I wrote my book and published it! Come find it, world," attitude, I really do, but as Matthew Clemens said, "Self-publishing is print on demand, the key word being 'demand.' No one will read your book if they don't know it exists."

So, here's how to let the world know about your brilliant baby:

1. Get reviews. The publishing industry uses NetGalley for a lot of their reviews. If my Kickstarter campaign is fully funded, I will have the great fortune to test them out for myself. The single-title, six-month listing plus email blast and single newsletter placement runs $998 and seems to give you the most bang for your buck. Here's a great article on how to (and how not to) request reviews from other sources, as well as links to reviewers of self-pubbed books.
2. Get your book into the hands of indie bookstore owners. This one is time-consuming but so worth it. You are an indie author, they are an indie store, you two go together like peanut butter and chocolate IF your book is wonderful and IF you respect the challenges of keeping a bookstore afloat in this climate. Specifically, you have to choose a printer/distributor that allows standard discounts plus returns. I'm going with IngramSpark. The set-up fee for my book will be $50. My plan is to order 200 copies of my book and send it to the nearest Indiebound stores, along with a handwritten note and an offer to stop by and sign stock. To get the books printed and shipped to me will be $900. The cost of mailing them to bookstores (envelope, shipping, printing, lagniappe) will be around $1400.
3. Get your book into the hands of reviewers. NetGalley will send out protected e-copies, which is convenient and less expensive, but you still need to send out galley copies to many reviewers, including newspapers that will consider self-pubbed books. I'm going to send out 50 galley copies, and with shipping, etc., that will run me around $590. 
4. Hire a publicist. S/he, if good, will think of avenues for marketing your book that never occurred to you. This can cost in the ballpark of $5000-$20,000. Preditors & Editors lists reviewers and book promotion services and also warns you if they are not legit.
5.  Set up a blog tour. A publicist can do this for you, but there's no reason you can't do it for free, yourself, as long as you follow any posted guidelines when requesting a guest post slot. It might be helpful to set up your own blog, if you haven't already, so you can return the favor and host someone else in the future.
6. Get your book to book clubs. This is a great article on how to do this, but here's something to
   
   think about early: write discussion questions for your novel so they can be part of the book when people buy it, just like the publishers do. Here's an example (the author also reached out to local book clubs she found on MeetUp). LibraryThing also seems like a great book-clubby way to get your book out there. To make 100 copies of my book available for review, and then to ship them, would run me $1250.
7. Donate your book to libraries. I LOVE libraries, but also, realistically, librarians, along with booksellers, are your boots on the ground. If they like your book, they will tell other people who will like your book. Donating 100 copies of my book to Midwest libraries would run me $1250.
8. Set up signings at local bookstores (if your book is available through bookstore-friendly channels, like IngramSpark) two months in advance of your book release and attend conferences in your genre.  Remember that the buzz works better if it's happening all at once, so schedule accordingly.

So, not including gas money, conferences fees and associated conference costs, or hiring a publicist, and definitely not including my time (which will run me around 200 hours), ultra-basic marketing and promotion (getting my book to reviewers, bookstores, book clubs, and librarians) will run me around $6500. If I was lucky enough to be able to hire a publicist, that number easily tops $10,000, and if I figure in gas money, conferences, etc., $20,000. These are all expenses a publisher would absorb for you, and which you have to pick up yourself if you're going it alone.

My Kickstarter campaign is asking for $12,056 to self-pub The Catalain Book of Secrets, which everyone except that one mean lady thinks is a low number. It is, but that's because I'm going to do most of the legwork myself, which keeps the costs "reasonable," depending on your perspective. :) I'd love to hear below if any of you have other experiences or ideas in the area of marketing and promotion.

(Sigh. I've totally depressed myself with this post. I'm going to go pet my dog, brew some hot chocolate, and write a book to remind myself why I do this in the first place. Keep on writing!)


Please check out my Kickstarter campaign, share the link, and give if you can (every dollar counts!): https://www.kickstarter.com/projects/1675834533/the-catalain-book-of-secrets

The Cost of Publishing a Book: Part 1

Hey you! I've been promising it for over a week, and here it is, my explanation of the process and cost of professionally self-publishing a novel. Because there is so much info, I'm dividing it into two posts. Today's will focus on the pre-publication costs (editing, layout, printing), and the next installment will focus on the post-publication costs (distribution, marketing, and promotion).


First, the facts: according to UNESCO, around 2,000,000 books are published every year. In 2012, the most recent year I can find numbers for, Bowker states that nearly 400,000 of those are self-published. To be heard in that noise, you have to do it right, and that means stellar writing and professional editing, design, and promotion.

That doesn't come cheap, hence my Kickstarter campaign. I'll paste my budget for the book I hope the campaign will fund below. It doesn't include all the costs of professionally self-publishing because I'd already absorbed some of them on my own, but it gives a good snapshot:
I'll break down the process.

1. I wrote and revised The Catalain Book of Secrets. I estimate this took me 1500-2000 hours over the course of twelve years.
2. I sent the book in for two rounds of editing. Jessica Morrell is the freelance editor I use for all my projects, and I recommend her highly. Professional editors charge by the word, page, or hour (I prefer by the page), and the cost to have an 80,000-word book professionally edited is in the ballpark of $1500-$4000.
3. Then I sent the manuscript to my agent, who took me through four more rounds of editing. She's awesome, but she couldn't sell the book. I decided to self-publish. This book has magic, and I need to get it out there.
4. I knew I needed ISBNs for the book--one for paperback, one for hardcover--as well as bar codes for the paperback (the hardcover won't be for sale; it's only offered as a reward to the Kickstarter donors). You can buy one ISBN for $99 or ten for $300. Because I'm also self-pubbing a novella, a bought ten. The bar code is $25 per.
5. Next, I immediately started looking for reviews. It can take 3-6 months for professional reviews to come in, and I knew I wanted them on the book cover. Getting reviews when you're self-pubbing is difficult, and I went the controversial route of paying $425 for a review from Kirkus Reviews. Other credible (as credible as it can be when you are paying for it) review sites for indie authors are Publishers Weekly (this one is actually free, though you need your book cover complete to submit), Indiereader ($225), and Midwest Book Review ($50). Once your book is formatted (cover and interior), there are many free options for reviews. NetGalley will make your book available to reviewers for $399.
6. If you don't have a website yet, you need one. I'm overhauling mine, using Bizango. If you've got design skills, you can make one yourself for cheap, paying around $150 a year for hosting. A professional website will cost you from $2000-$5000. If you don't have an online presence yet, now is the time to build it through Facebook, Twitter, Pinterest, and the rest.
7. I found a cover designer and interior designer named Scarlett Ruger. Next to professional editing, this is THE most important (and costly) step in the pre-pub process. Your book has to look professional on the outside and in. For $1000, Scarlett creates the cover, and designs the 
   
   interior for hardcopy, mobi (Kindle), and epub (all other ebooks). Her price is on the low end, but I've seen her work and love it. I've also used Crowdspring for the $600 Toadhouse Trilogy cover and hired an interior designer to design the book's interior for around $500. 
8. After you have your cover and your interior layout done, you need to hire a copyeditor to proof the almost-final copy of the book. This will run you from $400-$800. Don't skimp here. Nothing turns off readers (myself included) like typos and inconsistencies.
9. Next, it's time to choose your printer and distributor. Createspace, Amazon's POD arm, is professional and quick, and they don't charge a set-up fee, so this step is essentially free. However, and this is a big however, you are hurting indie bookstores and your chance of getting your book into a bookstore if you go this route. I am choosing IngramSpark because they allow a returns as well as a competitive discount. They charge a $50 set-up fee. I may also use Createspace for Amazon-only hard copies of my book and will certainly have my ebook available for sale in Kindle format, but I very much want to support and be supported by independent bookstores, and Ingram accommodates that.

All right. :) That's all the pre-pub steps and costs. I have spent/will need to spend around $9000 to get to this point, and that's because I shopped around. If you have design skills, you can bring it even lower. My next post will be on marketing and promotion, which is where the really expensivestuff comes in, but please, I'd love to hear your thoughts and questions below. Can you recommend other cover designers, other printers, other editors? What are your thoughts on paid reviews? Did I skim over anything you'd like me to go deeper into? What did I miss (please, tell me now while I can still do something about it!).

You can find my Kickstarter campaign here: https://www.kickstarter.com/projects/1675834533/the-catalain-book-of-secrets.

The Art of Receiving

My Kickstarter campaign to professionally format, publish, and distribute The Catalain Book of Secrets went live Wednesday, October 1. I felt a mud puddle of emotions that first day: fear (what if no one cares?), gratitude (people care!), shame (I shouldn't ask people for help), exhilaration (I love this book!), self-doubt (what if no one else likes this book?), and an upswelling of love (people, you never cease to amaze me with your kindness and generosity).

The second day, yesterday, gratitude and love took center stage as the project reached 35% of its $12,056 goal in the first 24 hours. According to Kickstarter, 80% of projects that reach 20% of their goal end up being fully funded, so whee!

Then...

...my gratitude took a little off-roading into shame when a woman I am Facebook friends with but don't know criticized the campaign on my Facebook page. When I removed her mean-spirited post, shemessaged me this: "Very creative way to get money you might never see otherwise, but you and I both know that $12K is many, many thousands more than what's needed for publishing any book...10 books later, all backed by publishers, and you still need $12K to fund this next one? Honey, the self-publishing world has made it ULTRA easy for people to publish. Unless you want to fly to Hawaii, stay in a hotel fora month, and publish from there, you do not need $12 grand..."

Deep breath.

If you know publishing, you know that most of us midlist authors put the majority of our royalties right back into our books (conferences, traveling to signings, building a website, promoting, etc.), and you know that $12K is a very low number to design, print, distribute, and promote a book, so that part of her message didn't bother me (much). What got to me was her putting words to my secret shame that I was crossing the line, stepping out of the box, asking for too much, putting on airs. "Get back in there!" she was telling me. "People are laughing at you!"

Ouch.

I stewed in that for a good 24 hours, and you know what? Today, I'm grateful to her (though I wouldn't mind if she got gum in her hair). Her "putting me in my place" made me realize that I better get my big girl pants on, starting yesterday. Specifically, I have to believe in myself because the more I follow my dreams, the more people who don't follow theirs will see me as a target. And besides, not everyone is going to like everything I write or do. I have to develop my own internal compass, and I have to trust it. Forty-four years old isn't too late for that, right?

So, that is what this Kickstarter campaign has morphed into for me. It's absolutely about getting the book I love to its audience and it's about building buzz for it, but it's also about me finally claiming my writing without apology written on my face, mouth, or heart. I am proud of this book. It's everything I wanted it to be. It has magic, and I want to share that with as many people as I can.

p.s. As a side bonus, this campaign is also teaching me the art of receiving. Turns out I'm not great at it. I want to pay people back right away, before I even get the money, with interest. I am working on that. My goal is sincere thanks followed by trust that they know how important their support is to me. (But seriously, if I win the lottery...) Thank you to all who have visited my campaign, who have donated, and/or who have shared the campaign with others!

Link to Kickstarter campaign: https://www.kickstarter.com/projects/1675834533/the-catalain-book-of-secrets

p.s. My next post will be about the true cost of self-publishing. :)

The Juiciest Rejections

Last May, I took a one-year, unpaid leave of absence from my teaching job to write full-time. This was a big leap for me. I've worked one job since I was fourteen, at least two jobs at a time since I was 18. I based a lot of my identity on being a college professor, and honestly, if I hadn't been working for such a soul-sucking administration, I might not have had the courage to leave that place even though I knew I was supposed to be writing. This unpaid leave required refinancing my house, cutting spending drastically, and moving at a slower pace. Going into it, I was scared. I'm the single mom of two kids, and I've grown accustomed to food.

Plus, what if I failed?

And it's funny, because I just did. Big-time. You see, a lot of this leave of absence was predicated on the hope that The Catalain Book of Secrets would be picked up. It wasn't that I was confident so much as that was how the dream was supposed to go: you take the leap, the net appears. Only a fool would jump otherwise.

But no net appeared, at least not one that looked like I expected it to. The book was turned down (see below for the most awesome of the rejections). As a result, I'm going to self-publish. Even more exciting (if that word means "terrifying in a naked, vulnerable sort of way"), I'm going live with a Kickstarter campaign that would allow me to professionally publish and market the book. Look for the campaign to launch tomorrow, October 1, and the book to hit shelves January 1, 2015.

And who knows how that will turn out?

(I do. It turns out well. Really, really well. Because four months into this experiment on following my passion, I'm finding out that it's not about selling the book, or reaching some pinnacle of writing, though I am aiming directly for both of those. It's about cultivating the sort of peace that you can only find when following your dreams. It's about not having to choose between writing and helping my kids with homework. It's about waking up every morning thinking, "I am never going to regret how I spend this day. Never.")

Thanks for listening.

>>>>>>>>>>>>>>>>>>>>>>>>>>>

“Thank you so much for sending THE CATALAIN BOOK OF SECRETS by Jessica Lourey my way…I spent a long time thinking about this one. What struck me was how well Lourey handles the hallmarks of magical realism, from when we first see Ursula mixing a potion to when Jasmine admits to taking anti-depressants, to keep the family, the memories, and the magic at bay. I was surprised to see this was a first venture into magical realism, as I felt these instances beautifully heightened the tangle of these women’s feelings--I understood how their relationship and attitudes towards magic reflects their greatest hopes and fears. Unfortunately…”   

--Simon & Schuster editor, 5/19/14

“…I just want to reiterate that I think Jess is a wonderful writer, and I love the voice of this book and the family of strong, lovely, vibrant women she has created in the Catalains. Everyone here was in total agreement on that, and we came very close to making an offer. But (and I hate that there is a but)…”

--Random House editor, 7/14/14

“Thanks so much for sending me Jessie’s revised work.  I think she did a terrific job and the changes she’s made have absolutely improved her book. However, despite her great work, I just wasn’t able to get full support for this.  (Almost every person who read this really loved it—but it wasn’t quite unanimous.) I am sorry that we weren’t able to come together on this.  I really enjoyed Jessie’s work.  I’m quite sure you’ll sell this elsewhere—I’d love to hear where it goes.”

--Penguin editor, 8/8/2014

Kickstarting My Writing Career

You heard, right? The Catalain Book of Secrets, the novel of my dreams, the book that took me 12 years to finish, the best thing I've ever written, was ultimately rejected by the nearly 20 publishers my agent sent it to. The rejections were loving, supportive, but rejections nonetheless.

Sigh.

In light of this, I went public with my decision to self-publish. I LOVE this book. Better than that, it healed me, and I want to share that with others. Then came the plot twist. When I posted my self-pub declaration to Facebook last week, Matthew Clemens, a dear friend and brilliant writer and book doctor, quietly messaged me and suggested I bring the self-pub campaign to Kickstarter.

You know, Kickstarter. The crowdfunding site that has raised millions for creative projects. Or, as we in Minnesota call it, "beggar's row." That's right, I hate asking people for money. Hate, hate, hate it. I was raised to be independent, and worse, to see asking for help as a weakness.

So, I quietly and not-so-quietly asked people I respected for their opinions. And you know what, 95% of them told me to go for it. The other 5% were supportive of me but worried what sort of image I would project to the world--needy or worse, greedy. I took all that loving feedback to heart and decided to create my campaign. I know I can do a basic self-pubbing job without crowdfunding, but I simply don't have the financial means to professionally design, market, or distribute the book without outside help. Also, it was pointed out to me that Kickstarter is a great way to build early buzz around my book.

It took me an hour to set up the Kickstarter page, and two days to make the video supporting my project. I'll go live with it on October 1, and my goal is to raise $12,056 by Halloween. In my next post, I'll go into more detail on my budget and rewards, but for now, you know what I learned while making the video?

My aversion to Kickstarter wasn't really about asking other people for money, though that's not my favorite thing to do. It was really about two things: 1) sharing the incredibly personal story of how The Catalain Book of Secrets came to be, and 2) confronting the fear of what it means to take this sort of ownership--the type where I ask hardworking everypeople to give up something that they value on my behalf--of my writing. It's one thing to write a book, and I've got no problem with shopping it to publishers. It's their job after all to support (or not) writers. And once the book is published, that cover on the outside serves as validation and protection against the slings and arrows most art receives.

But to ask people to invest in my tender, shivering manuscript? That means that I have to believe in myself 100% because I can't ask you to do for me what I'm not willing to do for myself.

Terrifying.

Exposing a deeply personal story on top of that? Waking nightmare.

And so, my job between now and the time my Kickstarter campaign goes live in seven days is to work through the jungle of fear and find the courage to put myself out there like I've never done before.

Wish me luck. Please.

(Side note: I am not made for television. The outtakes of my Kickstarter video are below. Argh.)

Wait--It Was ME?!?

The conversation with the Penguin editor was marvelous. She didn't have a lot of specifics to offer as far as revising The Catalain Book of Secrets, but she offered encouragement, and she was fascinating. We talked for over half an hour about our similar pasts--advanced English degrees, teaching, geeking out about books. Plus, she laughed at my jokes. Best of all? She's excited to check CBS out again when I'm done revising.

Since then, my friend Linda has jumped in to give me specific editing suggestions for CBS. She has an amazing story sensor, she's funny, and she's telling me everything the NYC acquisitions editors are telling me, only she's giving me specific ways to achieve it. (She's also telling me to slow down. If you know me, you understand.)

I've taken all her advice (every good person deserves a Linda), and you know what? CBS has always had great promise, but the NYC editors are right: it's just not there yet. It can be better.




And that's the part of writing that we don't talk about a lot, the part where the rejection maybe isn't about everyone else being a dumbass. Maybe the rejection is about our book not yet reaching it's potential. It's a fine line because you have to believe in your writing. Otherwise, what's the point?  But you have to figure out how to sift the valid criticism from the that's-not-to-my-taste-because-I'm-an-idiot criticism, and you can't just pack up your soccer ball and go home when you're hearing things you don't want to hear.

How to do that?

My answer is to surround myself with good people and astute readers, to exercise my bullshit detector (particularly when I'm the one shoveling it onto myself), and to refine that ability to feel it in my gut when my story has found its compass. I also noticed that when my book isn't quite right, I'm in a hurry to get it out there, and in a hurry to blame others and to self-publish when it's not received like I expect. When I am on track, I enjoy the revision process, and there is no rush.

If it comes down to self-publishing, it does, but I don't think that's going to happen in this case. I love this story, and I'm excited to take it to its potential. Bonus? The revision process has finally brought me to a clear logline for CBS, which is about the poison and power of secrets:

When Katrine Catalain returns from a 14-year banishment, she must confront her deepest secret and convince her sister and mother to do the same to save her family from the curse of the black-souled man.

Rejection X 2

I debated whether or not to write this post. You good people will feel compelled to reassure me and to buoy me up. I love you for it, but that's not what this post is about. It's about me being brutally honest about the bumpy journey to full-time writer in the hopes that it'll help others to navigate their own passion-finding. In honor of that, I guess I need to write this post.

The Catalain Book of Secrets, my magical realism novel, the manuscript that I love, my best writing to date, has been rejected twice in the last 12 hours. The first rejection came from Random House, the second from Penguin. The Random House editor loved it so much that she phone conferenced with me six weeks ago to ask me to make revisions so she'd have an easier time getting it through second reads. I made those changes. It wasn't enough.

The Penguin editor also loves it, but couldn't offer a contract because of "structural issues." She has asked to phone conference with me on Monday to talk about what she'd like to see changed, and to give it a second read if I'm willing to make those changes.

I am.

But I also cried this morning. And I feel like I'm fighting off the dragons of fear, and self-doubt, and what-the-fuck-already, armed only with a pen (metaphorically; my handwriting is terrible).

My good friend Terri asked me how these rejections were different than the 400+ I received in my

journey for an agent a decade ago. I told her, honestly, that those didn't sting as much because I was confident I was going to find my agent, and then my first publisher. I was right. Lately, that confidence has been morphing to something much deeper and more profound. I'm moving toward a belief in my writing, which means a belief in me regardless of what the world says.

That's a scary shift, and I'm currently in the middle of it. It feels raw, and it is a double whammy to get punched mid-transition (although, maybe it's the only way to get there; hmm...too profound. I'd have to put my big girl pants on to think that one through, and I'm not quite done feeling sorry for myself). But I love CBS, I see a way to make it even better now that the initial spank of rejection has subsided a bit, and so I move forward.

I look forward to laughing about this with all of you in a year. In the meanwhile, you know what would make me feel better? Some good, old-fashioned schadenfreude. Feel free to share any stories of rejection or extreme embarrassment. I might even be convinced to tell you about the time I accidentally asked the man with the prosthetic limb if he was armed.

One Step

Today, I was talking (whining) to my friend Cindy about taking a year off from teaching to write. What if, I asked, I'm still not a successful writer a year from now? That would make me a double failure, and it'd be a year wasted.

Cindy is the source of one of my favorite quotes: "Be vulnerable in the act of creation, not the outcome." In other words, control what you can and let the rest go. She didn't disappoint this time, either. She shared with me her One Step plan. Here's how it looks:

1. Pick a major life goal. For me, it's to become a full-time, New York Times bestselling author and a creative writing workshop leader. For you, it might be traveling the globe, or eating healthier, or to stop controlling people (shit--I want those, too.)
2. Complete one step a day toward achieving that goal. This could take you five minutes (clean out a shelf in your office to make space for an idea box, stand up and take a short walk, write an unexpected thank you card to someone) or five hours (read a book on the craft you want to learn, update your resume, sign up for a class).

That's it. Take One Step toward your goal every day for the next 365 days. At the end of the year, there's no way you're a failure. You're either there, or closer, but definitely wiser.

Also, try to laugh more and maybe drink wine with clever people. (I added those. See how I have to control things?)

The Countdown

May 19, 2014. May 19, 2014. May 19, 2014.

It's the day I officially become a full-time writer, in name if not in paycheck.

I made the decision on April 15, 2014. I was at my desk, doing the job I'd been doing for 17 years and being paid well for it. It's an important job--teaching--and the hours are great, but on that cloudy day, I realized I couldn't do it anymore. Part of that is due to the people I work for. While my fellow faculty and staff are for the most part wonderful, my administration is short-sighted and fear-based. It's an environment in which you survive rather than thrive, and that's not how I want to live my life.

The larger reason, though, is that my writing is calling to me. That sounds corny and weird, and it might be, a little bit. But here's the deal: I'm lucky enough to have a passion in this life, and I know what it is. It's writing. I complain and hem and haw every day when I sit down to it, but once I get started, I know I'm in the right place at the right time. Every single time. If I go a couple days without writing, something in my world feels off. It's time for me to honor that gift.

This is terrifying. I landed my first "real" job when I was 15 years old, slinging cones at the Dairy Queen, and I've been gainfully employed since. I come from solid German stock who find their worth in hard, measurable work (with some Irish thrown in to keep it interesting). I'm a single mom and have been the sole provider for my kids for their entire lives. One is 15 and one is 12, and I don't want my passion to cost them.

But it's time. The good news is that I can refinance my house and we can live comfortably off of that money for a year, though I hate debt, and it rankles to add to it. Thanks to the Affordable Care Act, we'll have access to health insurance. I also have a manuscript out on submission that has nibbles from three of the Big Five, but they've been nibbling for weeks now, and I worry that the worm is long gone.

I've made up my mind, however. May 19, 2014 is the day. No more excuses.

Trust.

The Self-publishing Odyssey Begins

Hello, dear reader. I know you’ve been following my Facebook updates regularly, curious to find out the next turn in my self-publishing adventure. You’re clamoring for a list of what I’ve done so far, and what I’ve learned from…ah, who am I kidding.

Dear Jessie:

Here is your Toadhouse Trilogy self-publish list to date:

• Write the first in a young adult trilogy about a sister and a brother who learn they must travel into classic literature to save themselves. Books ARE magic.
• Submit to your agent. Have her love it.
• Due to her connections in the industry, have all major publishers reject it in record time.
• On May 14, 2012, choose to self-publish, as if you have another option.
• Submit book concept to Crowdspring so graphic designers can begin designing possible covers.
• Choose to begin distributing your book only on Kindle so you can take advantage of the Kindle Select program. Immediately mourn your relationship with indie bookstores, whom you love. Wonder if you are a horrible human being.
• Figure out how to format a book for Kindle and what other requirements they have.
• Decide to go with CreateSpace for the hardcopy version of your book.
• Choose to purchase an ISBN through CreateSpace that you can take anywhere with you, even if it means you have to pay $99 and CreateSpace won’t let you distribute them to libraries. Also, stumble across mention of fleurons and realize you must have them in your book.
• Hire a copyeditor, as you’ve already the manuscript substantively edited by the best in the business.
• Contact your web designer and come up with a plan for the new website. Scare her by saying you’d like it up and running by June 1.
• Develop a promotional plan, the key focus of which will be to get free reviews, which can be a challenge for independently-published books.
• Realize that to get good copyediting and solid reviews, June 1 is way too soon. Move The Toadhouse Trilogy, Book One, publication date to July 4 because you like fireworks.
• Wonder if The Toadhouse Trilogy, Book One, is a lame name for the first in the series. Discuss other options with your close friend Burgermeister Meisterburger and decide that you both like the title just fine.
• Write a first draft of a press release. Throw around names for your fake publicist. Judy Doright? Jack Donaghey?
• Sit back impatiently, awaiting edits and your book cover so you can go to the next phase: advance publication date promotion.

More to come!

The Ten Things I Learned at Left Coast Crime 2011

1. It’s okay to be a humorous mystery writer. Really, it is. Left Coast is the only conference that celebrates the art of combining murder with mirth. They offer the Lefty Award for best humorous mystery, which I’m proud to say I was nominated for. And lost. I’m considering putting that on future book covers: “Lefty-losing author Jess Lourey…” 
2.  Self-publishing ebooks can be profitable, and as of right now, Kindle (Amazon) is where most of that money is being made.
3. If you are considering self-publishing, there is an awesome site called CrowdSpring where authors can post a description of their book for thousands of graphic designers to read. The designers, usually a couple dozen per book, will each create a book cover based on the description. If the author sees one she likes, she can buy it, usually for a couple hundred dollars. If she doesn’t like any of them, she doesn’t pay.
4. Book trailers are a waste of time and money *unless* they help the reader to connect with the writer, either by answering interview questions or talking about places/people/events that inspired the book and maybe filming at associated locations. Laura Lippmann and William Kent Krueger both do this well.
5. Harley Jane Kozak, the conference’s toastmaster, wears size 9 shoes. She also starred inArachnaphobia! How cool is that??
6. Along that same line, did you know that Parnell Hall (http://parnellhall.com/), panelist moderator at Left Coast Crime, wrote the screenplay for C.H.U.D.? I cornered him by the ATM and made him admit to it. I think he thought I was making fun of him, but I’m a sucker for campy horror movies. Give me a glimpse of a zipper in the monster’s back, and I’m yours for life.
7. It is incorrect to refer to a Scottish accent vs. a British accent, as Scots are also Brits. Thanks for this, Simon Wood. I blame the American education system for my ignorance.
8. Volunteer at any conference you attend. It’s the best way to make connections, particularly for us introverts, and you can feel good at the same time.
9. The television and film industries are going the way of the music and book industries in that they are becoming democratized. Some of the best TV shorts and films are coming from independent people with no connections to the industry, no formal training, and little money.
10. Bring your own books to a conference, if you can. The on-site bookstores can only bring in so much, but they’re often happy to sell on consignment.
11. I know, I know, the title says ten, but I didn’t really learn this one; I already knew it: Keith Raffel, Vicki Doudera, Shannon Baker, William Kent Krueger, and Catriona McPherson are all fabulous people to hang out with!

Dangerous: Writing while Reading, by Jess Lourey

What, if anything, do you read while writing? For me, usually nothing. I’m a full-time teacher and mother of a 12 and a 9 year-old. I also have a wonderful boyfriend, serve on the national board of the Mystery Writers of America, am active in Tae Kwon Do, and volunteer in my community. When I add writing a novel on top of that, reading goes by the wayside. However, the young adult novel I’m working on at the moment requires a great deal of research. I find myself writing in fits and spurts, broken up by necessary reading, and it’s driving me crazy!!! I can’t meet my 2000-word-a-day minimum, and I feel like a humongous slacker.

So maybe this post is more about asking how you all make time for writing. I get asked that question all the time, of course. Every writer does. One time, a couple years ago, I half-jokingly (which=embarrassingly true) told a reporter that I have time to write novels because I don’t watch TV, have a social life, or shower on the weekends. That become the two-page, full-color headline for the article, over a photo of me with my 19-year-old cat in my arms: “I Don’t Have a Social Life and I Don’t Shower on Weekends.” This is how cat ladies are born, people. Shame combined with the realization that personal hygiene is negotiable.

Nowadays, when I teach creative writing for MWA-U and am asked how I make time for my writing, I gently correct my students. We all make time for what is important, I say, so the question is not how to make time for writing but how to make writing important to you.

That answer works great as long as you’re not under a deadline, right? I need to get this YA novel done by September 1, the December book in my Murder-by-Month series by December 1,  and I hope to have a magical realism novel completed by May 1. I had it all within my grasp, right up until I realized I had far more research to do for the YA novel than I had allotted time for. So I repeat: how do you make time for writing, especially when it requires researching?

On a profoundly unrelated note, last month, my publisher kindly put forth June Bug as a free ebook download. Tens of thousands of copies were downloaded, and even more exciting, the sales of the other five books skyrocketed. You know what else? The entire six-book e-series is still in the top 10,000 ranking for Amazon.com’s Kindle downloads, weeks after June Bug has returned to full price. Thank you to Midnight Ink for their brilliant support and inventiveness, and for allowing me this opportunity.

E-xcited? by Jess Lourey

I never owned a security blanket as a child, but a book serves the same purpose for me as an adult. I love the feel, smell, and potential of a book in my hands. Would holding an ebook give me that same sense of comfort and safety? Maybe. It’s possible I’ll never know, though, because I am an o-reader: old-fashioned.

I no longer use paper to pay my bills, do most of my clothes shopping over a computer, and as a college professor, I teach 80% of my classes online. However, I prefer my eating, sleeping, and my reading to be tangible.

But as an author, I’m not blind to the future. On May 19, Amazon.com announced that their ebooks are now outselling print. According to this article, ebooks may not be ecologically sound, but they are convenient and appeal to the tool-loving monkey in most of us. And soon, photos with and personal messages from your favorite author will become part and parcel with your e-version of their book—consider it Author Signature 2.0. This writer even sees a future for professional editors to make the jump to ebook publishing with little or no start-up costs.

Anyone who tells you what the future of books looks like is guessing and hoping, but we know it’s changing. That is why I’m grateful to have a publisher who continues to position themselves in the future. I recently found out that June Bug is going to be a free Nook download and free Kindle download for the month of June! To those of you who have taken the technological leap to ebooks, cheers. If you have not yet checked out the series, now is a safe time to start. Please spread the word, and have a happy June.

Education and Writing, by Jess Lourey

I have two semi-related issues to discuss with you. The first is the pronunciation of the word “ribald.” Kirkus Reviews wrote of October Fest, it’s “funny, ribald, and teeming with small-town eccentrics.” (They also wrote some crap about the plot falling apart toward the end, but I can’t really remember that part—I subscribe to the ellipses method for getting the stains out of book reviews.) I was pretty happy with that little blurb and told lots of people about it, including a best-selling mystery author out in New York I was trying to impress. Here’s how my conversation with him went:

“Getting any reviews on your latest?”

“Yeah! Kirkus Reviews said October Fest is funny and ribald.”

Pause. “RYE-bald, hunh?”

“Yep!”

It was that pause that signaled to me my pronunciation was off. Honestly, it was the first time I’d ever said the word out loud. I got off the phone and hurried to my computer. Turns out it is really pronounced “ribbled,” like how a giggling frog feels. Really. Hear it here.

I got to thinking. I consider myself pretty smart. In fact, I am an English teacher, and a well-larded vocabulary and a tight-lipped stare of derision are prereqs for the job. However, my book reviews have consistently shown me how meager my spoken vocab is. I had to look up “surfeit” when a reviewer of May Day wrote that the protagonist has a “surfeit of sass.” Another reviewer called her “insouciant” in June Bug. Now, I don’t want to embarrass you, but did you know that word is pronounced “in-soo-sient” and not “insoochiant?”

What kind of world is it we live in that reviews of my own books go over my head?

And now that I’ve established my credibility as a teacher of the written word, I am asking for your input. I’m putting together mystery curriculum on behalf of an MWA committee I’m on. My goal is to create six teaching modules: three on mystery-focused creative writing and three on mystery-focused literature/reading, each group divided by age lines (middle school, high school, and college). These modules will be available for any teacher to use, free, and will hopefully bring further legitimacy to the mystery genre as well as provide interested teachers a way to expand their curriculum. What I’d like from you are suggestions as to the “best” mysteries out there. I’m looking for mostly dead authors so there is no favoritism, and as much gender variety and multiculturalism as possible (I've already got the dead white male mystery writers covered, me and the rest of society). Within those guidelines, what should students be reading?

My New Website Is Live! by Jess Lourey

My last post discussed my travails in creating a website and asked YOU for your input on a new one. Most of you agreed: author websites should be clean, uncluttered, without flashing and blinking, and easy to navigate. I took your input to heart, I hope. You can see my new site here.

Beth Tindall of Cincinnati Media did a brilliant job of making the site navigable and clean. Steve Tuytschaevers of PlanetMaker Design worked with her to craft the seasonal trees (Murder-by-MONTH mysteries, get it?) in the banner and the thriving secret garden walls of the side columns. Thank you both. I’m super happy with how it turned out!

Whee!

In honor of my new website, I’m listing some of my favorite online time-suckers below.

• Hyperbole and a Half. Sometimes crude, always funny mixture of adolescent artwork and simple stories. If you can get through her writing about moving cross country with her dogs, or her parents and tipsy aunts humoring her Christmas play without laughing tears, you’re made of concrete.
• Jezebel. A beautiful mix of politics, feminism, pop culture, and humor.
• Awkward Family Photos. Because we’ve all been there. Like literally. I think that might be me and my sister in that photo.
• The Nation. This is one of the few places I can still regularly find investigative journalism.
• The Onion. Because sometimes I need a break from investigative journalism.
• Awful Plastic Surgery. Because it’s rude to stare in person.
• Groupon. Are you kidding me? I’m stuck on this site and I haven’t even bought anything from it yet. The old grandma in me loves to vicariously save money. And shake her fist at kids.

Where’s your favorite place to waste time online?

What’s in a website? Would that with which an author advertises smell as sweet in any other format?

Yes, I’m updating my website. It’s not something I like to spend money on, and the promotional part of this writing business has never fit me well, but it’s time. If you visit Wayback Machine, you will discover that my first website (2006) looked like this:

No, that’s not Dorothy Hamill, and yes, I tried to make my website mirror Carl Hiaasen’s (he’s since updated his). I figured, at the time, that it was the “funny author” prototype website. Probably you’re thinking that’s odd because it has a leafy morgue feel, overall. A leafy morgue with Dorothy Hamill as the mortician. Don’t judge me.

Looking for something brighter, I updated to this website in 2007:

 

I take full credit (blame) for the above layout. I wanted a strong feminist feel (note the “woman” symbol as page divider), and I also wanted to convey that I intended to write across genres (the feminist stick lady wears a different hat on every page; I know--subtle like an axe). Seven mystery novels later, I chalk up my cross-genre dreams to the same delusional tendency that has me hang on to those size 5 Levis that will fit if I ever find a time machine or am lucky enough to lick a tapeworm.

Last year, in honor of my first three novels being reissued with new covers, I had my boyfriend, who is a wonderful graphic designer (but, it turns out, allergic to Dreamweaver), create this site, my third update:

I love his design. However, because the web software ended up handing him his own ass (let the records indicate that he fought the good fight), the site is really just a bunch of photos of pages rather than a true website. That means I can’t update ANYTHING, from my author info to my books to my events page. Bring on Beth Tindall, website designer extraordinaire, mystery fan, and Most Reasonable Woman I Know. She’s going to work with Steve to make me an uber-site, completely focused on the Murder-by-Month series, and dynamic. The new site’s go live date is March 1.

Which brings me to my question for you: what IS in a website? In other words, what do you like about the websites you like? What brings you back? What’s your favorite feature on your site (include a link so we can see what you mean) or what author site is your favorite (also include a link)? Join the conversation, and help me! Please. You see what I’m capable of when left to my own devices. Without your help, this could be my future:

   

Misunderestimating, by Jess Lourey

I was recently reminiscing with a friend about a gentleman we both worked for. He has since risen very high in the world and is now the commanding general of the ROTC for the state he lives in. At the time we worked for him, he was just our boss who had a bad habit of assuming everyone saw the world the same way he did. My favorite illustration of that was relayed to me by colleague, Catherine, who speaks Spanish and went on a church trip to Mexico with him as his translator. On their third day, the two of them presented to 60 teenaged girls who wanted to learn about volunteer opportunities in the U.S. My boss, thinking to set them at ease, told them he was happy to be there. They received this well. He told a couple jokes,which Catherine translated, and the whole audience erupted in laughter and applause. Encouraged and possibly suffering from jet lag, he next told them that they were foxes. My friend Catherine slid him a look, but he was too caught up in the positive energy, so she shrugged and translated, "he thinks you are small furry rodents.” The 17 year-olds are all WTF? as he is leering appreciatively at them, and he moves on from there, having completely lost his audience.

Language barriers (and lack of personal filters) can cause a lot of misunderstandings. For example, there is the “Ladies are requested not to have children in the drinking lounge” in a Norwegian bar, or “Drop your trousers here” at a Bangkok dry cleaner. In writing fiction, though, misunderstandings are more subtle, as I’m reminded every time I get my manuscript back from my fabulous friends and family who edit for me. Sections I thought were funny are…not. I was also advised to remove “BFF” and “WTF” from my manuscript by my mother, who said many people will  not know what they mean. I had a horrible character say a horrible thing, and I was told by several people that the horrible thing was so offensive that it took their breath away, in a bad way.

I listen to everything they say and play it against my internal rubric. I know, most of the time, what good writing looks like and what bad writing looks like. It’s just that when it’s my own, it’s hard to see the difference. Until someone points it out to me, that is. I end up making most of the changes recommended to me by editors, because most of the time they’re right.

My question to you is, how do writers tell the difference between what must stay and what should go?

You Write Like Sarah Palin

Yesterday, I drove three hours to Fargo (yeah, that Fargo) to sign books as part of the Altrusa book fair. This wonderful group raises money to build bookshelves in Habitat for Humanity homes and then stocks the shelves with brand-new  books. Twila, the woman running the event, said the children who move into these houses are so happy to have books of their own that they run straight to the shelf when they first enter their new house and plop on the floor to read. Sigh. Makes you happy to be part of this world, doesn’t it?

During this signing, a lovely woman in her 60s picked up a copy of September Fair, turned it over in her hand, and asked me why she should buy it. I said, “It’s funny.” (I’m not a saleswoman, never have been, don’t wanna be.)

She “meh’d” and hemmed and hawed before deciding to give it a try. As I’m autographing the title page, she remarks that I sign my name just like Sarah Palin, whose book this woman had recently waited eight hours in line to get autographed.

As my brain tries to sort out all the implications of her comment, the woman leans forward and conspiratorially whispers, “You know, I wouldn’t trust that lady to run our country, but she was really kind to the people in wheelchairs who were waiting a long time. She walked over to all of them personally.”

Her comment tickled me on all sorts of levels, but mostly because it was so perfectly Midwestern: kind but judgmental, with a total absence of irony. I wrote down the line in my “buttons” book, where I keep all sorts of great dialogue that I hear. Last Thursday at the train station, for example, my boyfriend and I were waiting for the Empire Builder to Milwaukee when we heard deep laughter rumbling out of the closed back room of the depot, where a group of conductors were meeting about something.

Two grizzled travelers were seated next to us. It was Veteran’s Day,  and they had been talking about their service in the Korean War and how it was a shame Amtrak gave 20% discounts to students but only 10% to veterans. When the laughter spilled out of the back room, one commented to the other, “Sounds like they’re having fun back there.”

And the other guy nodded and said, “As much fun as four men can have, anyhow.” Then they both started chuckling.

Love that random, unrehearsed stuff. Have you heard any great lines lately?