Whose Kids Are Those? by Jess Lourey

Bouchercon 2009, coming this Thursday and lasting through Sunday, marks the end of my September Fair book tour. Those who know me, particularly those who rely on me for love, food, and shelter, refer to my book tours as "Mom's Crabby Time," a period where I’m so busy I forget what my kids look like and what my nice voice sounds like.

Yet despite the personal and financial cost, I continue to go on book tours. Here’s why:

• I want my series to do well.
• I value my publisher, Midnight Ink, and I understand the risk they're taking by publishing my novels and what they expect of me in terms of pushing the product.
• I like to see people who like my books.

But because I have a full-time job, two kids, and a partner who likes it when I occasionally acknowledge him, I now specialize in the "Work Smarter not Harder" style of book touring. It hasn't always been this way. With May Day, published in March 2006 and the first in the series, it was more of a Monica Lewinsky approach, where I was trying to please everyone. Not anymore. And I’d like to share with you the nuggets of efficient book touring I’ve picked up:

• Choose library engagements rather than bookstore booksignings. Libraries pay and in my experience, draw a larger crowd. And they always let you sell your books.
• Plan multiple booksignings in a single day. Three in one day, nine in a weekend is my record. I totally gave that weekend over to booksignings, which was exhausting but allowed me to schedule family time the rest of the week. And once you’re in signing mode, I say go for it.
• Contact local media at least three weeks before each signing. If you don’t have a great publicist like me, do this yourself. I’ve done it before, and they’re almost always grateful for a light news story. Only one signing in my two-month tour was not accompanied by a newspaper article or radio or television interview.
• Support your indies. Not just because it’s the right thing to do, but because they are the people who will handsell your books. A tiny store in northern Minnesota sold over 40 copies of September Fair the month it came out, and it’s because I connected with the owner. In my experience, booksignings are as much about making friends with the staff as they are about landing a new reader or two.
• That said, I always hit a couple B & Ns and Borders. It’s easier to get publicity for those, and B & N CRMs are some of my favorite people out there.
• Put writing on hold while on book tour, and keep the book tour to a limited span. You may disagree with me on this one, but I think writing and promoting run counter to each other, and it’s best to focus on one or the other. That’s why I keep my book tours to two months and turn down almost every request that doesn’t fall in that time period.

That’s about all I know for sure. Let me know if you have any questions about the above, or tips of your own to add. Hope to see you in Bouchercon!

TV, by Jess Lourey

You’re not supposed to look at the image of yourself in the console on TV while you’re on TV. You are supposed to have a facial expression other than “frozen smile melting into fear.” You’re not supposed to stare so intently at the host that it looks like you’re wondering what her hair tastes like.

This is what I know about promoting your book on television, and I learned it all the hard way on Showcase Minnesota last week.

My publicist, Courtney, has been doing a fantastic job setting up media appearances to promote September Fair. She’s nailed numerous newspaper, radio, and television appearances, not because I’m in demand but because I have serendipitously written a murder mystery that takes place at the Minnesota State Fair that just so happened to be released two weeks before the Fair opened. Turns out people like a little “dairy princess getting murdered while her head is carved from butter” mixed in with coverage of the prize-winning pumpkin, the farmer whose gone to every State Fair since he was born except for the year he was away at war, and the “how to make ____-on-a-stick” recipe segments.

But here’s the dirty secret: most of us don’t write because we like attention, and we certainly don’t like being on TV. We write because sitting in front of a computer, writing, wearing pjs so worn that the butt area is more screen than door suits us just fine. When I’m on TV, I’m not thinking deep or sparkly thoughts, and I’m not having fun. I’m hoping I don’t snart, do remember the name of either of my two children, and don’t accidentally blurt out “two city busses,” the calming mantra of my two-year-old second cousin.

It does get easier, however. A little Vaseline on my teeth so I don’t do the snaggle-toothed smile, a couple homeopathic stage fright pills that taste like sugar and probably are, and clothes that don’t cling, and I can stumble through an interview all right. Or not. You can be the judge above. And wish me luck—I’m doing Fox Morning News and Twin Cities Live tomorrow.

September Fair, by Jess Lourey

The fifth book in my Murder-by-Month series has been released, and I am days away from having a new website! How much excitement can one gal take?

The Minnesota State Fair—beloved home of 4H exhibits, Midway rides, and everything on a stick. The festival fun is riding high until the recently crowned Milkfed Mary, Queen of the Dairy, a Battle Lake native, is brutally murdered while her regal likeness is carved in butter. Can Mira James, covering the fair for the Battle Lake Recall, expose a deadly State Fair secret and win a blue ribbon for caging a killer? You’ll have to read September Fair to find out, but the smart money is on “yes.” :)

I am giving away three free copies of September Fair, and YOU could be a lucky winner. To be eligible, in the "Comments" area of this blog, tell me your three favorite State Fair foods/areas/events/rides. The winner will be chosen based on an empirical formula taking the following into account:

1. How related to me you are (less is better).
2. Whether or not I can recycle your answers in future interviews.
3. Poignancy and/or humor.
4. Last but not least as long as I am drawing breath, spelling and grammar.
   

Octoberfest, by Jess Lourey

September Fair, the fifth book in my Murder-by-Month series, comes out this September, though it may be available as early as August. This one is far and away the best in the series, and my plan was to quit on this high note. I’ve got a historical novel in the queue, and I’m hammering out a magical realism story that has completely captivated my imagination and it thrills me to write it.

Plus, I’ve recently fallen in love (first time in eight years!), I have two kids who each just got a new little animal (one puppy and one kitten), and I’ve got a full-time job. All these other draws on my time pretty much guaranteed that the Murder-by-Month series would need to take a break after September Fair.

So why can’t I let the series drop? Why do these Battle Lake plot ideas, character lines, and setting details pop unwanted into that area between my brain and eyes, where they spread like creeping Charlie? Sigh. It’s gotten so bad that I asked my agent to ask my publisher if they want another, tentatively titled Octoberfest, even though I’d already told them I didn’t want to write it. I’m waiting to hear back. Part of me hopes they don’t offer me a decent contract so I can get on with the rest of my life. The rest of me wants an excuse to write that damn novel.

And I’ve heard from my readers. They both want me to write Octoberfest, too. Do you have one of those? A story or novel idea that won’t let you go, even though you know your attention is needed elsewhere, the literary equivalent of the dark-haired, black-eyed man on a motorcycle, sitting outside your house come hithering you when you know you should be inside cleaning and baking? (p.s. I may have let you too far into my head with that analogy.)

The Rhetoric of Online Dating

I have tried online dating off and on for the past several years. I start out hopeful but always seem to end up across the table from a post-operative transsexual, acne-ridden adolescent, or sexually-confused man. And so I quit for a while, and I have my fictional mystery characters spout lines such as, "Men, like leather pants, should never be shopped for online." Then I remember I really like men, and that Minnesotans are too polite to flirt or pick one another up in public (and prefer white food), and so if I want to date again, I have to go back online. It's a vicious cycle, one a friend and I are going to plumb to our journalistic advantage. We're going to research the rhetoric of online dating and try to publish an article on the topic. We're both college English instructors, which lends credibility to our seedy topic, don't you think?

Here are three random online profiles featuring men in my immediate area. Join me in my research, if you will, and help me to study how they use and misuse language to reach their goals:

WhiteyBlue69
My favorite thing to eat is barbeque ribs. My color is purple. When it's raining out I like to work on my crafts, sit and cuddle watching a movie with the special person in my life. I love music & reading the newspaper. I Like to go bike riding. I love to eat at Famous Daves Barbeque or even a nice romantic restaurant.

OK, I'm gonna give him the benefit of the doubt and assume the "69" refers to the year he was born and is not a crude sexual promise of beautiful things to come, and I'm even going to ignore the "See Dick run" construction of his sentences. What I can't escape are the double references to his love of smoked meat and the use of "cuddle," and "special person" in the same paragraph. That's gotta be code for something.

Duckfiend
i like all wild game, seafood, pizza and a good steak. i'll watch anything that is funny, south park old sitcoms.scary movies.i listen to music alot, e-bay, nap, my dog, and of course duck hunting. I WANT TO MEET A WOMAN WHO IS NON-JUDGEMENTAL OF OTHERS, NOT A GOLD-DIGGER, HAPPY WITH HER LOOKS AND BODY AND A CUTE SMILE.MUST BE WICKEDLY SEXY AND NAUGHTY. NO FATTIES. HOPEFULLY SHE LIKES TO FISH AND AT LEAST NOT BE AGAINST HUNTING.THE MALL ISNT ONE OF MY FAVORITE PLACES, I'D RATHER GO TO THE GROCERY STORE. SOMEONE WHO LOVES ANIMALS, ESPECIALLY DOGS.DONT WANT A HEALTH NUT OR VEGETARIAN. SOMEONE WHO LIKES TO GIVE AND GET A MASSAGE.

I'm guessing that the only handle worse than "Duckfiend"--FreeMustacheRides--was already taken. But what I'm getting from this is that I have to be slender, not care that he's fat, and hang out at home watching the dogs and waiting to be wickedly sexy and naughty as soon as he gets off the duck blind, reeking of elk urine and Schlitz lite. Have I already sufficiently horrified you with the online dating prospects in rural Minnesota, or do you want one more?

BestKisser1
Have youever seen stars after a kiss I can make it happen. I like doing all kinds of outdoor activities like fishing, camping, hiking , sitting around a campfire, Ilike to cook for someone special like to cuddle on the coach and watch movies with the fireplace going and have some hot popcorn (I like to surprise the one Iam with flowers, little notes a hug or a kiss when they are not expecting it like to have candles lit in the house makes for a romantic setting I like to run a hot bath for that special person and have candles lined along the tub I also give very good back rubs. I like to watch football sometimes

You can see someone tried to help this guy--tell them you like to cuddle and bring flowers!!--but he has his own idea of what women like, as you can see from his posted picture. And who am I to say he's wrong? There are surely women out there who like a simple man who can provide, as well as decorate their double-wide with dead animal parts whilst running them a bath in the rust-stained tub. My point is that Duckfiend, WhiteyBlue69, and BestKisser1 are all you get on the rural Minnesota buffet of love. From this well springs inspiration to continue my Murder-by-Month series, featuring an amateur sleuth looking for love in greater Minnesota and ending up with dead bodies, instead.

Any advice for me, or the guys above?

UPDATE: I've expanded my online dating net to Iowa and surprisingly, may have scored. Who would have guessed?

Like Buttah

The fifth novel in my Murder-by-Month series, hits bookshelves September 2009. The book, set at the Minnesota State Fair, was originally titled September Mourn. I loved this title so much that I worked Neil Diamond into the plot. Unfortunately, my publisher discovered another mystery already has that title. Neil Diamond stayed, but the title went, replaced by September Grace.

Strike two.

Not catchy enough, said my publisher, offering up September Fair instead. Nothing was ever going to be as good as the original, so I said fine, grateful to have a publisher who even asks for my input on such things.

Then I saw the cover mock-up.

Midnight Ink has rightfully won awards for their cover art, ranging from the beautiful to the eerie to the complex. With August Moon, I talked them into a streamlined cover more in keeping with the comic mystery genre. They agreed and stuck with that theme for September Fair, for which I was again grateful. But that color. The background was described to me as "butter." I would call it "light nausea." Your thoughts?

And what about that bloody tiara? It was originally an old-fashioned bottle of milk with a blue ribbon draped over it, but since Milkfed Mary, Queen of the Dairy, gets murdered while her head is being carved out of butter in Chapter 1, the bloodied crown seemed more fitting. Other thoughts for what could occupy that space instead, or is the tiara compelling to you?

p.s. My cousin just emailed me to say that you can buy a used copy of the as-yet-unreleased September Fair through Amazon.com for $1000. I will sell you the manuscript fresh off my laptop for half that. :)

Write of Spring

Every year since 2002, on the first Saturday of spring, Minnesota's premier mystery bookstore, Once Upon a Crime, holds its annual Write of Spring. Pat and Gary, the owners of Once Upon a Crime, bill their store as "informal, low-tech, and happy to provide the best customer service around." The Write of Spring epitomizes this attitude.

Over 60 authors are present, hanging out in one-hour shifts to talk to, meet with, and sign books for fans and aspiring writers. Many of us blur the line between fan and author when we find ourselves standing between the likes of William Kent Krueger and Laura Childs while chatting with Ruth Jordan about the future of the mystery genre. All this in a tiny store no larger than my dining room and kitchen combined, no cover charge, no pretension.

For me, this is what independent bookstores are all about. You have camaraderie, connecting, employees who can give you an exhaustive answer to the question, "If I like this book, what other books would I like?" Once Upon a Crime, whose motto is, "For a Good Crime, Call," also hosts book groups and writing groups as well as putting on weekly signings.

Pat and Gary, who incidentally got married in their store two years as Gary battled leukemia, put as much effort into supporting emerging authors as the bestsellers. I remember setting up my first signing at the store, for May Day, which came out in 2006. My ego was bruised from trying to set up events at larger stores. I expected more of the same from Once Upon a Crime, but Pat's email response to my request read something like this: "May Day was a hoot! You let us know what day and time you want to set up a signing, and we'll make it happen. In the meanwhile, I ordered 40 copies of your book, so stop by and sign stock. Looking forward to meeting you!"

Hunh? She'd not only read my book but had ordered copies of it? If you've dealt with Once Upon a Crime, I know you've had a similar experience. They're champs in the mystery field, the unsung underdogs who connect readers directly with writers, and vice versa. And I bet they're not the only ones out there. What's your favorite indie, and why?

(The photos are, starting with the upper left one and working clockwise: Pat, co-owner of the store, along with a children's book author; a writer of books, Lori L. Lake, and William Kent Krueger--one of the best mystery writers out there; Ellen Hart and Michael Allen Mallory. I apologize for not knowing the names of two of the authors pictured. I'm lame that way.)

Are You a Journey or a Destination Person?

New-age, find-your-chakra, smell-a-rose philosophy would have us valuing the journey over the destination. If you sense some reluctance there, it's because I'm an impatient person. I'm always in a hurry to get somewhere, and when I finally arrive, I scurry off to somewhere else. I WANT to enjoy the journey, but unless I'm on a road trip or reading a book, I'm a seeker by nature, looking forward instead of around.

This is particularly apparent in my writing career. I would rather have a book done and off to my publisher than be writing one. I figured all writers were that way, until I interviewed Janet Evanovich, who told me she enjoys the journey way more than the destination.

Shit. Turns out I'm the weirdo.

Until I started writing Blue Moon. I've had the idea for this novel in my head for years, but I had no avenue for redemption for the main character, and so no skeleton around which to build the story. Last month, though, her redemption came to me, and the story has literally been writing itself ever since then.

The novel is Minnesota magical realism and is inspired by the strong women in my life and the fascinating research of Dr. Bryan Sykes, who compellingly argues in The  Seven Daughters of Eve that mitochondrial DNA proves that all human ancestry can be traced back to seven women. We're all related, and there's magic in those genes.

Viva la journey!

And so, do you prefer the journey, or the destination?

I'm a Mystery "Writer," by Jess Lourey

Like most writers, I heart punctuation. Well, at least if it's used correctly. Misused punctuation hurts. The worst? When people put two spaces after a period, which is technically a formatting rather than punctuation error (you know who you are; you learned how to type on a typewriter instead of a computer). The best? When a guy uses a semicolon correctly in a love letter. Hot, hot, hot. Well, punctuation geeks, we are not alone. Check out my new favorite "blog": The "Blog" of "Unnecessary" Quotation Marks.

This is a potpourri blog post by the way, a threefer, and number two is this video, which briefly presents the real story of how a spark becomes a novel:

And finally, number three: my good friend Michelle today shared with me a new word she invented after a particularly intense rest stop experience. The word is prestenchination, loosely based on the Christian concept of predestination, and it refers to the fact that if you are in a public bathroom and have eight empty stalls to choose from, you will inevitably enter the stinkiest one.

See how much I do for you? It's because I'm a natural educator.

Subcultures, by Jess Lourey

I teach sociology at a small Minnesota college, and this week, we're discussing subculture and counterculture. A subculture is a segment of society that follows their own norms, but those norms are not outside the boundaries of majority society. Think Purple Hat ladies or Trekkies. Counterculture groups, on the other hand, violate the mores of a society and therefore disrupt it. Think skinheads. Or mystery writers.

The lecture got me to thinking about all the fantastically fun subcultures out there that keep our world interesting. Take the subculture of roller derby, a subject brought up recently by a friend who has actually been to a match of this surprisingly popular underground sport. You know--the sport where women (and sometimes men, but we all agree that's not as fun) in circa 1980s roller skates, short shorts, and fabulously tacky names like "Camel Toe-ny" skate around a rink and elbow each other into submission.

The best part of the sport is the names. What would yours be? Mine is Alison Plunderland, according to the "What's Your Roller Derby Name?" quiz. It's not as edgy as I'd like, but apparently I've got more speed than fight in me. I've never actually seen roller derby, outside of a particularly campy Charlie's Angels episode, Death on Wheels:

They just don't make TV like that anymore. Act on, sisters. So what subcultures do you belong to?